| My consumer behavior daily |
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I did grocery shopping. I was walking so I just bought exactly what I needed, fruits, salad, crackers, detergent, toothpaste… well there are two thing I bought and I hadn’t the intention to. One is powdered curry, and this is because the friend who visited me last week, prepared dinner at my place and asked me if I had curry and I hadn’t and he is a very good cooker and I just thought it was a good idea to buy curry and start using it when I cook. I do not know much about cooking but I do like it and every time someone who knows how to cook recommends me something I take the advice. The other thing I bought is a cheesecake pudding. I normally try not to buy sweets but this is made with Splenda, and I’m a Splenda user and love cheesecakes, so I said, “I’ll try this”. I think this is a purchase based on the exposure of the product!
In order to analyze the purchase of the bicycle that I talked about, last week, I did an Associative Network of Knowledge or Schema (Figure 1). It includes different types of knowledge: episodic knowledge about past events (going to the
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