The corporate brochure is generally based on paper materials as the direct carrier, with corporate culture and corporate products as the dissemination content. It is a direct, image and effective form of publicity for the company. The company brochure is an indispensable material for corporate publicity. It can well combine the characteristics of the enterprise, clearly express the content in the brochure, and quickly convey the information in the brochure. It is the focus of brochure design. A good corporate promotion brochure includes ring lining, Title pages, words, catalogues, inner pages, etc., as well as the design of the front and back covers. The design of the brochure emphasizes a sense of integrity. From the format of the brochure, the text art, and the changes in the catalog and layout, from the arrangement of pictures to the setting of colors, from the selection of materials to the quality of the brochure printing process, overall consideration and Plan, and then reasonably mobilize the design elements, integrate them organically, and serve the connotation of the enterprise. How to design a nice brochure for brochure printing? There are four main steps to making a high-quality corporate brochure:
First, the company’s brochure design should stand at the height of brand building. Publicity is never good or bad, there is no intermediate evaluation, and when the audience is defined as “average”, you may have been passively out of the game. In this self-exposing society, it is not only you who make the company brochure, only the outstanding company brochure will make your company stand out among many similar companies.
Second, the company’s picture book is the vanguard used by the company to support its image, and it is necessary to design the personality of the brand. Not every company’s culture is the same, just want to be simple and fast, ignoring the specificity, agency and artistry of the company’s brochure design, then, at best, the company’s brochure you make is just an imitation product obtained after imitating the style of others. It’s not hard to imagine the reaction to wearing someone else’s clothes on the catwalk. An effective company picture book is a concentrated expression of the characteristics of the enterprise, but it also focuses on the direction of use. Or attach importance to product introduction, or emphasize corporate culture, or reflect market value, or based on investment analysis. In short, the purpose of its creation must be based on a unified purpose. Even comprehensive samples must have core values.
Third, the company’s brochure design should have a far-sighted vision. Company brochures are an important part of corporate brand building. The establishment of corporate status is a long-term accumulation process. The design of company brochures must have a long-term perspective, otherwise, today’s creativity will be easily overwhelmed by tomorrow’s tide. For anyone doing brand design, the important thing is to see what others can’t see and think of what others can’t think of. This is especially important when it comes to company brochure design. The company picture book is like the mobile facade of the company. It is generally a design for life, and the possibility of random changes is very small, unless the brand itself lacks self-confidence or encounters the situation of brand transformation.
Fourth, determine the main color: the company’s brochure is mainly color, such as corporate-specific colors, such as industrial and commercial red, agricultural bank green, CCB blue and so on. Save yourself if you have it. For another example, technology companies should pay attention to their corporate nature and highlight their high-tech sense of technology, but they should not fall into the clichés. The key is to make use of the corporate philosophy.