Fall down this woo rabbit hole with me

I was listening to a podcast (which should really be the title of my future book, because honestly so many of my thoughts are reactions to media) and they were talking about motivation.

And the dude said, he wasn’t proud of it, but what worked for him was just a little sprinkle of shame. If somebody was mean to him, it incentivized him (sometimes with spite) to do the thing he’d been avoiding.

And as he said, that wasn’t going to work for everybody. But that if we know ourselves and what motivates us to make changes – then we have better tools.

and then somehow I got started thinking about cheese?

(A gf and I have a longtime dream of founding our cheese cult. So perhaps this is just documentation and the first tiny pieces of our eventual manuscript.)

I picture it like one of the glossy double page spreads in my sister’s cosmo magazines from days of yore. Like a.. buzzfeed quiz, but GLAM!
and the question is, what kind of cheese are YOU?
But it’s not really the question. The question is, ‘what motivates you?’ So the cheese you end up with, that’s not you.  The cheese represents what motivates you. Because it’s all about how the cheese, and you, are made.

For that podcast host, for example. He’s motivated by a little bit of shame. It’s external, it’s slightly painful. He’s not a soft cheese, he needs the constant pressure and salt and weight. Not too much! But enough that he might become a lightly aged cheddar. Possibly as hard as a sharp aged cheddar (he can take it.)

here things get a bit more hazy. I imagine a chart.

Essentially, two types of cheese: hard and soft.  Hard cheeses need external input. Soft cheeses need more internal input.

Think of mozzarella. It’s perhaps the hardest of the soft cheeses, with its endless (k)needs. Just that consistent attention until it’s firm.

And now it sounds like a penis joke.

ah well, on to the Pressed Cheese!