Is it worth making your own mobile application Worth it

If you don’t take the word for it, here are some facts:

• According to Flurry Analytics and comScore, owners of smartphones and tablets use the browser only 14% of the total time they use the device. And 86% of their time they spend on different applications.
• The installed application is your direct channel of communication with the consumer. Just think: you don’t need to spend money on advertising or wait for a person to find you using Yandex. It remains to maintain the functionality the user needs and provide him with relevant content.
• The number of purchases made using tablets and smartphones is growing both on the Internet in general and on the Runet. According to GWI and Hootsuite, every second user makes a purchase through their mobile device at least once a month.

If you like, the app is a mobile browser that only opens your site. When would a user install such an Internet browser? Only if he is interested in your product or information. Therefore, remember: the client who installed the application is a loyal and ready to buy representative of the target audience.

In this case, is it worth the risk and offering loyal customers DIY applications, rather than custom-made programs for Android and iOS made by professionals?